Almost everyone who has access to the internet has come across a carousel. They are also called sliders, rotators, mostly used for images with CTAs (buttons). They recently came under fire in the design and UX community.
Personally, I like them and I think they are a good design pattern when used correctly. Many, in their web design trend speech for 2014 want to see the carousel dumped and replaced by a huge picture banner, which might be worse. A user recently said that for an ecommerce site having just one image banner feels like there’s not a lot of options in the store.
“If people cannot see it, they cannot buy it”
I acknowledge that carousels can be very tricky to work with and many have a high bounce rate. This is tied to content that does not appeal or just isn’t useful to people.
But since, people are going to look at the carousel anyway, why not make good use of it.
Making The Carousel work Harder
> First off, make sure the carousel is appropriate for your content.
> It should not be automatic. Keep the user in control, let them know the number of slides available and and an idea of what’s in it.
> Four slides max.
> Update Content regularly, daily. For ecommerce sites, you have ALOT of things on your site to sell, make use of it.
> Don’t make Carousels dead-ends or a call to action to a dead end. If you are advertising a product, insert the options if any, and a ‘Add to Cart’ button, instead of making them click the banner and dumping them on a page where they still have to look for that item.
> Experiment with different content and sizes. Can you make your carousels responsive, so that they are useful to your different pages and manageable by your CMS team.
> Consider making them interactive enough, so your users can favorite, bookmark content.
> Some sites that work it!
The images are massive, and the navigation of the site might be a bit confusing but The image has a drawer which gives you the option to buy the actual products being advertised in the image.
As always, test, test, find out what works and what you can discard but please don’t throw the baby out with the bathwater.