Cakes and Design, a winning combo? Yes! I found out recently that my favorite TV shows are reality shows where there’s some form of creation and/or competition like Cake Boss and Next Great Baker. At first it was all about passing time, entertainment and cakes, then I noticed the design process was similar to what we do on projects in the digital space.
There were a few points I picked up in the process which will be helpful on any design project. Enjoy.
Have Client Conversations
You will get all kinds of clients, aim to have a relaxed friendly conversation no matter how ‘corporate’ they seem. Very often this turns into some sort of battle where you have to get on the defensive but clients go to you because they trust your abilities or want to trust you, show them they are before the right person.
Meet in a comfortable place, ask about their vision, feedback on the spot with ideas. Your expertise should be what takes the conversation forward.
Share the Vision
For leaders, be honest. If it’s going to be a gigantic cake, if it’s something you have never handled before, tell them. Let your people buy into it and push themselves to achieve it.
For those who are led, if you still don’t get it, ask questions.
Sketch or Prototype the Ideas
When I saw the lo-fi sketches and 3D animations, I smiled because this is a no brainer. A good designer thinks visually and a part of that is being able to communicate the ideas in mind. It also enhances collaboration and helps one figure out what could or isn’t working. Paper and pen is all you need.
Building the Idea starts with Building the right team
After the high level vision and ideas have been shared, it is important to break up the goal in chunks that can be handled by every member of team, depending on the scale of the project. In the Bakery, everyone is known to be excellent in particular areas, and they are called to handle that area especially where there’s a large piece of work to be done.
Again, it is very important that everyone sticks to their strengths – a live client project with constraints is not the place to start learning, let the tasks be assigned according to what the individuals are good at.
Call in the Experts
“Sometimes you have to go outside your field of study to find the right people.” - Temple Grandin
You might be a design or baking expert, but it’s important to acknowledge you don’t know all things. The bakery has a number of relationships with experts in other fields outside bakery that help them achieve their goals. One time they even had to bake the cake in the FX expert’s workshop! Designers must form such relationships with others. Collaboration outside of the team is very important for excellent work.
Have Some Fun
“No matter what the recipe, any baker can do wonders in the kitchen with some good ingredients and an upbeat attitude!” – Buddy Valastro
Yes it’s work, but like Temple Grandin said, “my work is fun”. Remember to remember that design is fun, you are creating things into the world that never existed before, c’mon, have a laugh! :D
Panic be Gone!
Ewww. Every now and then, there’s a disaster at the bakery. Someone might have done some shoddy work or the cake melts faster than they can deliver. The number one thing they do is curb panic. The leader, Buddy makes them understand it’s not about ‘you’ Think of the work, think of what can be done to rectify the situation. No time for blame games or hysterics.
It’s a bad thing to do work that is below par, it becomes disastrous when you can’t see what is wrong. Leave ego at home.
Details & Delivery
Details in design cannot be overemphasised, it is what separates brands, products and services, though they might be offering the same things. Everyone on the team needs to know how important this is. Sloppy fondant work for example, can destroy a well baked cake.
Delivery is very important, what happens if attention is not paid to this and the beautiful cake is damaged right before the client’s eyes? Let the details in your work be end to end. Have no rest until the cake is firmly lodged in your client’s stomach.
Leaders Lead by Example
Buddy is the clear leader of Carlo’s Bakery, but he is the type of leader who is hands-on which I like. Because design is a practical thing, It’s great to know you have a leader who can fold up their sleeve and get to work.
Carlo’s Bakery constantly tries to push the boundaries, baking bigger and more complex cakes. They take on these challenges from clients because it is important for imagination, to build skill and the team. It also exposes the cracks and helps you make provision for training etc.
Everyone I know likes cake, so why not get some to celebrate the end of project. Your team will like you, I promise.
“Cakes are special. Every birthday, every celebration ends with something sweet, a cake, and people remember. It’s all about the memories”
- Buddy Valastro